… Social media will not predict the outcomes of the primaries or the general election. But the accumulated data offers new tools to vet candidates and how they use social media for campaigning, and shows how followers and potential voters react to the candidate they most like or hate. CONT. […] Read more »
Twitter’s political debate focuses on much different issues than Americans at large do
A national Washington Post-ABC News poll earlier this month asked Americans what issue is most important in their vote — with no options provided — and found 28 percent naming the economy and jobs. That was followed by terrorism and foreign policy (12 percent), immigration (11 percent), ethics (8 percent) […] Read more »
Imitating Trump
Imitation is, as we all know, the highest form of flattery. It can also be dumb. … Believe it or not, right now there are candidates asking themselves, and even some around them, “Why can’t I do what Trump is doing?” CONT. Mark Mellman (Mellman Group), The Hill Read more »
Predicted Market Research Trends for 2016
What trends should market researchers expect in 2016? To find out, we asked a variety of executives and thought leaders to share their predictions for the coming year. Our sources include industry veterans at established firms, as well as a number of innovative entrepreneurs. CONT. Sarah Schmidt, MarketResearch.com Read more »
The Eight Causes of Trumpism
… Both Trump and a broader phenomenon—call it Trumpism—are stronger and deeper than most veteran political analysts realized or were willing to acknowledge. They are neither immediate nor transitory phenomena. The disdain for the status quo, for authority figures of both parties and other institutions, and the anger at inexorable […] Read more »
Donald Trump’s Strongest Supporters: A Certain Kind of Democrat
Donald Trump holds a dominant position in national polls in no small part because he is extremely strong among people on the periphery of the Republican coalition. He is strongest among Republicans who are less affluent, less educated and less likely to turn out to vote. His very best voters […] Read more »