Rubio Pollster: GOP Must Top 40% with Latinos to Win White House in 2016

So much for baby steps. Republicans widely acknowledge that in order to take back the White House in 2016, they must make steady gains in winning back Latino voters, only 27 percent of whom supported Mitt Romney in 2012. But Whit Ayres, a prominent Republican pollster who will work for […] Read more »

Who would Americans consider voting for in 2016?

As he did last month, Jeb Bush remains the potential candidate with the most support from Republicans, and he is also the best-known of the candidates tested. Former Governor Mike Huckabee shows the second-highest level of consideration, followed by Senators Rand Paul and Marco Rubio. Respondents could say “yes” to […] Read more »

Candidates and Wealthy Are Aligned on Inequality

Appearing at a candidate forum in late January, three likely Republican presidential contenders — Senators Ted Cruz, Marco Rubio and Rand Paul — all made a striking confession: They considered “the increasing gap between rich and poor” to be a problem. But on the question of whether the government should […] Read more »

Bush and Rubio might swing Florida for the GOP. It probably wouldn’t matter, though.

… Consider this: four potential Republican nominees come from sizable swing states that could – who knows! – swing the presidential election. Florida is home to Marco Rubio and Jeb Bush, Wisconsin to Scott Walker and Ohio to John Kasich. Only one potential Democratic candidate hails from a traditional swing […] Read more »

Who ‘Values Voters’ Like — and Don’t Like — For 2016

If you’re Republican presidential contender, one of the most important voting blocs to win over is the “values voters” – the nearly 50 percent of GOP primary voters who are focused on social issues like abortion and traditional marriage. And perhaps even more important than identifying who’s winning over those […] Read more »