The demographic makeup of the country’s voters continues to shift. That creates headwinds for Republicans

Demographic change continued to chip away at the cornerstone of the Republican electoral coalition in 2022, a new analysis of Census data has found. White voters without a four-year college degree, the indispensable core of the modern GOP coalition, declined in 2022 as a share of both actual and eligible […] Read more »

CBS News poll: How do people view book bans, trans rights issues as GOP presidential primary fight ramps up?

Book bans make headlines. A stance on LGBTQ issues might impact a company’s business or draw the ire of the right. With Republicans almost universally telling us they want 2024 candidates who’ll “challenge woke ideas,” it’s clear race and gender issues are staying in the spotlight this campaign. Here we […] Read more »

‘A country on fire’: New poll finds America polarized over culture, race and ‘woke’

The country’s cultural divides and political divides have become one and the same, according to a new national NBC News poll. The poll finds stark partisan differences on major cultural issues — racism, accepting LGBTQ people, the term “woke,” and even the fundamental goals of American society. Half of Americans […] Read more »

Fox News Poll: Book banning, transgender issues seen as problematic

As the debate over controversial issues such as book banning and transgender policies in the U.S. rages, the latest Fox News Poll asks voters how much of a problem these issues are. When it comes to public schools, a majority views book banning as problematic with 60% saying it’s a […] Read more »

Republicans: Your problem with youth isn’t what you think it is

Unlike any time I recall in the 20-plus years I have studied the youth vote, elements within both parties recognize that Gen Z and young millennials are a political force. Democrats know they cannot build a winning coalition without optimizing the youth vote; Republicans are warming to the idea they […] Read more »