How pollsters could use social media data to improve election forecasts

Donald Trump’s Nov. 8 victory surprised almost everyone. But if pollsters had looked at Twitter, they might have recognized that the race was close — or so we learned in our recent research. Even when polls were showing a big lead for Hillary Clinton, real-time analysis of social media was […] Read more »

Voters Really Did Switch To Trump At The Last Minute

Donald Trump’s somewhat surprising win has forced many political analysts to wonder: Were we wrong all along in thinking Hillary Clinton had the upper hand, or was late-breaking movement to Trump part of the reason why polling averages missed his upset Electoral College victory? There’s certainly evidence that the polls […] Read more »