Pollsters reassess their methods after 2012 election miscalculations

Polling outlets that were hammered ceaselessly by both campaigns throughout the campaign cycle are reassessing their methods in the wake of President Obama’s convincing election victory. “We constantly review and tweak some of the things we do and if the data bears it out, we make changes,” Gallup Editor-in-Chief Frank […] Read more »

Obama Campaign Polls: How The Internal Data Got It Right

Summing up the lessons learned from a massive investment in data and technology, Obama campaign manager Jim Messina has a blunt message for pollsters: “We spent a whole bunch of time figuring out that American polling is broken.” At a Politico forum on Monday, Messina spoke about the campaign’s “three […] Read more »

Today’s Politics: Coalition of Transformation vs. Coalition of Restoration

… In terms of shaping the Democrats’ long-term trajectory, by far the most important decisions Obama made this year were to dive into the powerful cultural and demographic currents transforming the American landscape. … For better or worse, this election more clearly stamped the Republicans as a Coalition of Restoration, […] Read more »