2023 Edelman Trust Barometer: Navigating a Polarized World

2022 was supposed to have been the year when the world emerged from the pandemic, with a promised return to normal life and an economic boom. Instead, we got an unprecedented Russian invasion of Ukraine, spiraling commodity prices, greater global food insecurity, skyrocketing interest rates, continued climate shocks, strict Covid […] Read more »

The ‘Red Wave’ Washout: How Skewed Polls Fed a False Election Narrative

… Traditional nonpartisan pollsters, after years of trial and error and tweaking of their methodologies, produced polls that largely reflected reality. But they also conducted fewer polls than in the past. That paucity allowed their accurate findings to be overwhelmed by an onrush of partisan polls in key states that […] Read more »

Highs and Lows of 2022

It seems like we’ve been saying this every year since 2020, but this year felt different. From a public opinion standpoint, it’s been one with several important historical highs and lows, as well as other concerning findings on how Americans foresee their future and assess their present condition. So here […] Read more »

Voters Have Deep Concerns Over Threat to Democracy, but for Very Different Reasons

Just weeks after the fall’s midterm elections, voters feel strongly that the country’s democracy is being threatened. While a lack of respect and civility in politics continues to remain an issue for voters, there’s not a lot of agreement on why Americans feel this way. According to the latest Georgetown […] Read more »

Knowing the news: How Gen Z and Millennials get information on essential topics

If news organizations want to win over new audiences at a time of substantive transition in journalism, growing misinformation, and multiple crises in the world, we need to understand the news habits and interests of Americans 40 and younger. These Millennials and members of Generation Z will soon become the […] Read more »