When veteran pollster Scott Keeter appeared at a recent gathering of industry professionals, he began his presentation with a somber caveat about the methods at the center of his life’s work. Telephone polling — for decades the backbone of efforts to measure public opinion and the subject of his new […] Read more »
Recent Books and Journals Articles in Public Opinion, Survey Methods, Survey Statistics, Big Data, Data Science, and User Experience Research
Welcome to the 10th edition of this column on recent books and journal articles in the field of public opinion, survey methods, survey statistics, Big Data, data science and user experience research. Yes, it is the 10th anniversary of this paper series started in March 2009. In the first article, […] Read more »
Creating the new standard in election research
Election polling is unlike any other kind of public opinion research, because you can measure your work against a known result – the actual tally of ballots cast. It means that when The Associated Press debuted AP VoteCast in the 2018 midterm elections, we’d know by the end of Election […] Read more »
How an exit poll arms race could create election-night confusion
… The 2020 elections will feature two parallel polls of voters designed to measure who voted, for whom they cast their ballots and why. And both providers — the National Election Pool and its exit poll, along with The Associated Press’ new VoteCast project — claim they’ve solved many of […] Read more »
Buyer Beware: Poll Hub assesses an advocacy poll generating headlines in relation to the 2020 presidential race
On this week’s episode of our podcast, Poll Hub, David M. Drucker, Senior Political Correspondent for The Washington Examiner, recently wrote an article about an advocacy poll and noted the perceived implications for the 2020 presidential contest. Not so fast! While the Poll Hub team applauds Drucker’s transparent reporting of […] Read more »
Should Democrats Worry About The Downsides Of Impeaching Trump?
In the wake of the Mueller report, Democratic leadership in the House has continued to investigate President Trump while downplaying the prospects of impeachment. The Trump White House, meanwhile, has so far stonewalled House requests for information from the executive branch. House Speaker Nancy Pelosi recently said that “Trump is […] Read more »