How an exit poll arms race could create election-night confusion

… The 2020 elections will feature two parallel polls of voters designed to measure who voted, for whom they cast their ballots and why. And both providers — the National Election Pool and its exit poll, along with The Associated Press’ new VoteCast project — claim they’ve solved many of the problems that have confronted exit pollsters for decades.

It’s led to something of an exit polling arms race — with both camps, while collegial and collaborative in general, claiming their recent work has produced more accurate data for news organizations to project elections. The war of words kicked off here at the American Association for Public Opinion Research’s annual conference, where papers were presented at back-to-back panel discussions on Saturday. CONT.

Steven Shepard, Politico