Older Americans are reliable, high-turnout voters and thus are of significant importance in elections. It is not surprising, then, to see news headlines proclaiming “Biden and Trump Key In On Seniors in Campaign’s Final Weeks” or “Trump’s Coronavirus Remarks Weigh on Minds of Senior Voters.” But exactly who are “seniors”? […] Read more »
Legacy & Implications
On this week’s episode of Poll Hub, the death of Supreme Court Justice Ruth Bader Ginsburg left a hole in the tapestry of American jurisprudence and set in motion a political battle with lasting implications. Then, Patrick Murray, Director of the Polling Institute at Monmouth University, joins the discussion. We’re […] Read more »
The likely voter sham
New York Times data journalist extraordinaire, Nate Cohn, used Twitter last week to announce the Times was “switching to likely voters.” That is, their polls would now reflect the opinions of voters likely to turnout in November. The Times is hardly alone, so it’s a propitious moment to trot out […] Read more »
Which Candidate Do Voters Trust to Handle the Unrest?
The trips this week to Kenosha, Wis., by President Trump and Joseph R. Biden Jr. laid bare the political bets both presidential candidates are making about how voters will respond to the scenes of unrest playing out in some American cities. … For pollsters, who use straightforward questions to take […] Read more »
Poll-pourri: An analysis of the slew of post-convention polls
On this week’s episode of Poll Hub, the week welcomed a flood of post-convention polls. We dissect the findings and the various methodologies used. Plus, now that we have the numbers, we share our final word on the issue of a post-convention bounce. Then, we’re moving onto the presidential debates. […] Read more »
The Inside Secrets of TV Research
Research plays a major role in what shows get on the air. But how does it work and what are they looking for? Steve Leblang is a media research expert. From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected. […] Read more »