Latest Gallup/USA Today Numbers: Some thoughts from Joel Benenson, Obama campaign pollster

The latest Gallup USA Today Battleground survey showing President Obama and Governor Romney tied with women in battleground states (48-48) is an extreme outlier, defying the trends seen in every other battleground and national poll. This result underscores deep flaws in Gallup’s likely voter screen. Only 2 years ago the […] Read more »

Out of State, Out of Sample?

… Without getting actual location data from telephone companies or sampling cellphones nationwide, pollsters are forced to ignore people who move into a given state with an out-of-state cell number. … Pew Research notes that approximately 10 percent of cellphone respondents live in a different state than their area code […] Read more »

Beware of ‘likely voter’ label

The polls are changing. As we enter the home stretch, public pollsters are transitioning their samples from registered voters to so-called “likely voters.” The general impression this conveys is that polls are suddenly becoming more accurate. Readers should be skeptical. The science behind the selection of “likely” voters is soft. […] Read more »