The Bloomberg Consumer Comfort Index (CCI) is a weekly, probability-based survey of consumer attitudes conducted continuously since December 1985. Owned and produced by Langer Research Associates, the CCI has been branded by Bloomberg L.P. since 2011. The index is closely followed for its high frequency measurement of the American public’s […] Read more »
Gallup seeks fixes after 2012 miss
Eighteen months after the Gallup Organization incorrectly showed Mitt Romney leading President Barack Obama on the eve of the 2012 presidential election, the legendary but embattled polling firm unveiled additional research aimed at fine-tuning their methodology before the 2016 campaign. Gallup conducted polls last year in New Jersey and Virginia […] Read more »
Lesson for Poll Watchers: Why 2 Virginia Polls on Medicaid Expansion can’t be trusted
Is the expansion of Medicaid taking a turn for the worse? … The poll, conducted by Christopher Newport University’s Judy Ford Wason Center for Public Policy, found a majority opposed to expansion, 53% to 42%. Two months earlier, in February, the same poll reported majority support, 56% to 38%. That […] Read more »
Women and the ‘I Don’t Know’ Problem
… News organizations generally conduct their polls on issues that are in the headlines, and it’s usually a safe assumption that Americans are familiar with the basic issues and should be able to offer an opinion. … What pollsters have learned is that people generally have formed opinions on a […] Read more »
Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys
Public opinion research is entering a new era, one in which traditional survey research may play a less dominant role. … The rapid adoption of smartphones and ubiquity of social media are interconnected trends which may provide researchers with new data collection tools and alternative sources of information to augment […] Read more »
Why two Louisiana Senate polls show wildly differing results
Sen. Mary Landrieu (D-La.) is in the reelection race of her life, but two early polls in the past month disagree sharply on how much danger she’s in. A closer look reveals why. The latest was a siren: Landrieu’s negative ratings rocketed 30 percentage points since 2012, and her reelection […] Read more »