Voters Expect Republican Wins, in Kansas and Elsewhere

Polls typically ask people which candidate they want to win. But some researchers have come to believe that another question — which candidate they expect to win — produces more meaningful results. When people are asked about their expectations, some may actually give more honest answers about their own voting […] Read more »

Complexity makes errors more likely

… The more complex any process is, the more vulnerable it is to error, and over the years, polling has become much more complex. The rise of mobile phones, low turnouts, greater minority participation and a host of other factors have pushed quality pollsters toward ever more sophisticated and complex […] Read more »

Pollsters Say They Follow Ethical Standards, But They Aren’t So Sure About Their Peers

For our second poll of leading U.S. political pollsters, we asked about ethics. The pollsters who answered, even those who asked for anonymity, said they follow basic ethical principles such as not copying others’ work or letting campaigns dictate results. But many held doubts about their peers’ ethics, and about […] Read more »