… The more non-white voters the Obama campaign can turn out, the more white voters he can afford to lose. In key battleground states the reverse is true for Romney, says Matt Barretto with the polling firm Latino Decisions. “So if you take a Nevada, Latinos could be anywhere as […] Read more »
Support for Obama Appears Solid among Latinos in Florida
A major part of the dialogue on the 2012 presidential election has centered on which candidate will win the hearts and minds of the ever-growing Latino electorate. New survey data collected by Latino Decisions give us a glimpse into how this competition is playing out in the “swing state” of […] Read more »
Half of U.S. Hispanics Identify as Political Independents
A majority of U.S. Hispanics identify as political independents (51%) rather than as Democrats (32%) or Republicans (11%). However, once their partisan leanings are taken into account, most Hispanics affiliate with the Democratic Party (52%) rather than the Republican Party (23%). Both sets of numbers shift more decisively in the […] Read more »
Playing It Dangerously Safe
… Although poll data does not specifically link Romney’s vacillation on immigration to the lack of enthusiasm for his bid, it is virtually certain that a reluctance to take a stand is not an effective tool for building voter intensity. Romney’s stance – or lack thereof – speaks in part […] Read more »
Presidential campaigns missing the mark in advertising to Latinos
Both political parties agree that the country’s 21.3 million registered Latino voters could make a crucial difference in this year’s presidential election. Yet in a race defined by massive spending on television ads, fast-response Internet videos and sophisticated social media efforts, both President Obama and challenger Mitt Romney have fallen […] Read more »
Obama’s Gamble
… By endorsing gay marriage, championing free contraception in health insurance plans (over resistance from the Catholic Church), and administratively legalizing young people brought to the U.S. illegally by their parents, Obama has repeatedly subordinated the concerns of older and blue-collar whites to the preferences of the Democrats’ emerging coalition: […] Read more »