Research plays a major role in what shows get on the air. But how does it work and what are they looking for? Steve Leblang is a media research expert. From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected. […] Read more »
Is Kenosha a Warning for the Biden Campaign?
On Wednesday night I remotely conducted two focus groups, one in North Carolina and one in Arizona. The demographics of the groups were the same. Both consisted of 2016 Trump voters. Both were composed of six white, college-educated women (those prized suburban women you hear so much about). And both […] Read more »
Trump’s Exhausted Party: GOP Focus Group Report
Democracy Corps just completed our first focus groups of the 2020 election with Republicans and Republican defectors, and this year’s referendum on President Trump threatens to reach even deeper into the Republican Party than the 2018 blue wave. These focus groups provide our first window into the factions pulling off […] Read more »
‘Clear warning signs’: Focus group shows lack of enthusiasm for Biden among the young
Joe Biden is in no danger of losing young voters to President Donald Trump. But he faces a lack of enthusiasm among Millennials and Gen Z voters with the potential to decide his fate if they stay home or vote for a third-party candidate. Many of these voters preferred Bernie […] Read more »
State of the Union 2020: Dial meter test shows campaign trial run will disappoint Trump
On behalf of the Voter Participation Center and the American Federation of Teachers, Democracy Corps conducted live dial-meter testing of the 2020 State of the Union address among the Rising American Electorate, white working-class women and men, and white college women. CONT. Democracy Corps Read more »
Taking the Pulse: Where Americans Agree on Improving Health Care
This report draws on a Public Agenda/USA TODAY/Ipsos Hidden Common Ground nationally representative survey of American adults as well as four focus groups exploring the views and values of the American public on health care, including how much change people think the health care system needs, their goals and priorities […] Read more »