For these voters, Biden is like an ‘uncool uncle’ that still might be ‘good enough’

For the small share of voters who might still be up for grabs in 2020, Joe Biden may seem “old,” “inconsistent” and like a “slightly uncool uncle.” But for those who have also been repelled by the personal behavior of the White House incumbent, Biden has one other key trait: […] Read more »

Battleground State Focus Group of Persuadable Voters

One of the biggest questions about the upcoming presidential election is how many voters are really undecided. How many Trump supporters or Biden supporters are actually persuadable – how many are really open to picking the other guy. And more importantly, why? So, we put together a focus group of […] Read more »

Battleground Bonanza: Polls of Michigan, Pennsylvania and Wisconsin

On this week’s episode of Poll Hub, we assess the presidential contest in the battleground states of Michigan, Wisconsin, and Pennsylvania. What’s different from 2016? Where is Biden’s weakness? We examine the latest NBC News/Marist Polls. Then, we go behind the “what” and look at the “why.” The Marist Poll […] Read more »

Independent voters react to Trump and Biden’s first debate

Frank Luntz, a polling expert, convened a virtual focus group of independent voters from swing states to assess the first Trump-Biden debate. Luntz has conducted televised focus groups for major news outlets since 1996. He is not working for any presidential candidate or political party in the 2020 election. Los […] Read more »

Scenes from a Supreme Court Focus Group

How will the coming Supreme Court vote impact the presidential race? On Thursday, I convened a focus group of 2016 Trump voters—all college-educated women in swing states—to ask them what they thought. What I heard was bad news for Republicans. Donald Trump and Mitch McConnell seem to hope that nominating […] Read more »