… As part of this larger effort to develop and advocate for the YG Network’s next generation conservative agenda, we’ve been directly engaging middle-class Americans through focus groups held throughout the country. … By gathering middle-income women, swing respondents, and committed conservatives in targeted geographic areas, YG Network has gathered […] Read more »
Dialing Up a Hit? Influence Over Musical Is in the Crowd’s Hands
Seven minutes into his new musical, “Somewhere in Time,” the Broadway producer Ken Davenport leapt off his stool at the back of the theater the other night, and began pointing. Not at the stage, but at a nearby laptop that showed — in a fever-chart line — the reactions of […] Read more »
Hispanic Voters: Rethinking the Faith & Family Paradigm
Republicans have become fond of saying in various forms: Hispanic voters should be with us because of our shared social values, or, we are the party of faith and family which are important to Hispanic voters. In our Hispanic voter focus groups, the value of family was center stage. It […] Read more »
Hispanic Voters and The Immigration Debate: Right Principles, Wrong Approach
Public Opinion Strategies conducted a set of special focus groups among Hispanic voters in Las Vegas, NV. … When someone of Spanish-speaking descent as we had in our focus groups hears the word “immigration,” they brace for the worst. As they say …. “immigration means brown people. ALL brown people.” […] Read more »
Hispanic Voters: The Ronald Reagan Legacy and Leadership Opportunity
Public Opinion Strategies conducted a set of special focus groups among Hispanic voters in Las Vegas, NV. Each group was conducted among 12 respondents for three hours, allowing us to use different projective techniques and a much deeper dive into opinions and beliefs than traditional focus groups. … For many […] Read more »
Immigration Reform Through the Lens of Republican Primary Voters
In the second installment of our Beyond the Ballot research series, Resurgent Republic sponsored four focus groups on immigration reform with Republican primary voters in Des Moines, Iowa, and Greenville, South Carolina. … President Obama’s reelection victory, and Republicans’ shrinking support among non-white voters, has been a seminal moment for […] Read more »