State of the Union 2015: Playing offense, President Obama makes gains on critical issues

Online dial testing with 61 white swing voters across the United States and two follow-up online focus groups – one with white non-college educated men and women and one with unmarried women – show that President Obama’s agenda to bring America closer together as a “tight knit family” scored big. […] Read more »

Bush, Clinton and the Fatigue Factor

… While a focus group of just a dozen voters is hardly a cross section of the entire electorate, this kind of qualitative research provides a color and texture that is simply not available through normal quantitative polling that surveys hundreds or thousands of voters. By examining average Americans’ actual […] Read more »

A signal of distaste for dynasties bodes ill for Bush, Clinton

… A dozen Denver-area residents spent two hours dissecting the state of the country and its politics. The 12 participants — Democrats, Republicans and independents — are weary of political dynasties. They were dismissive, sometimes harshly, in their assessments of Bush, the former Florida governor. They were also chilly toward […] Read more »