Trump Is Trying to Run a ‘Normal’ Campaign. Is It Too Late?

Newly installed Trump campaign manager Kellyanne Conway is doing her best to keep the notoriously off-message candidate on script. He’s moving – or more accurately – stumbling into a more centrist position on immigration reform. He’s doing debate prep. His latest campaign ad sticks to the economy and not conspiracy […] Read more »

For Milwaukee Focus Group, Hillary Clinton Doesn’t Appeal But Donald Trump Is Too Risky

If you look at the latest surveys and listen to David Plouffe, who thinks the presidential election is “likely going to be a landslide,” you might think this race is settled. … The problem with this analysis is that the 2016 electorate is unlike those that produced the landslides of […] Read more »

The Message in a Longtime Conservative Tilting Away From Trump, Toward Clinton

In this election cycle, polls have been the least reliable guide to understanding what voters are looking for in the next president of the United States. They tell us who is ahead and behind at a given moment but don’t convey what is going on behind respondents’ preferences. Still, I […] Read more »