How Big Money, Big Media, Big Data, Bad Science and the Entertainmentization of Everything Are Undermining America Marty Kaplan, Norman Lear Center, USC Read more »
Analyzing Why Audiences Rate Movies Better Than Critics Do
… The New York Times compared the views of critics with those of visitors at Rotten Tomatoes on movies released over the last decade that brought in at least $2 million in domestic box-office receipts, when adjusted for inflation — more than 2,000 movies in all. And yes, the reviewers […] Read more »
Dialing Up a Hit? Influence Over Musical Is in the Crowd’s Hands
Seven minutes into his new musical, “Somewhere in Time,” the Broadway producer Ken Davenport leapt off his stool at the back of the theater the other night, and began pointing. Not at the stage, but at a nearby laptop that showed — in a fever-chart line — the reactions of […] Read more »
The Lear Center Media Impact Project
How do we measure the impact of media and journalism on the world around us? In what ways does news engage diverse audiences? And when do stories have the power to connect individuals and inspire change? The Lear Center is proud to launch an ambitious new project aimed at measuring […] Read more »
Center Will Act as Information Clearinghouse and Offer New Tools for Measuring Impact of Media
What is the difference? If your question is like that one, more practical than philosophical, the University of Southern California’s Annenberg School for Communication and Journalism may soon have an answer. With $3.25 million in initial financing from the Bill and Melinda Gates Foundation and the John S. and James L. […] Read more »
Radiovoter: The ‘Like’ Button That Came Before Facebook
Talking back to our broadcast media seems to be an integral part of the early 21st century experience. … It might seem like something that’s just started popping into conversations recently, but the idea is as old as broadcasting itself. In 1934, a New York research engineer named Dr. Nevil Monroe […] Read more »