The history of presidential nomination politics suggests that it’s a mixed blessing for a candidate to be considered a front-runner by the national media heading into the primary and caucus season. Of course, it’s better to be doing well in polls and fundraising, the usual metrics of pre-primary success, than […] Read more »
New Hampshire: Sanders surges to top in latest poll, takes lead over Biden as Warren slips
Bernie Sanders has moved to the lead in New Hampshire in a poll that shows a dramatic shake-up in the race, a new Franklin Pierce, Boston Herald, NBC 10 poll shows. Sanders has taken the lead in the poll of “likely” New Hampshire voters with 29% followed by Joe Biden […] Read more »
Election Update: Sanders Is On The Upswing
Up until this point, we’ve been pretty hesitant to read too much into any one of the post-debate polls — largely because for each poll that showed Sen. Bernie Sanders on the upswing, there was another poll that showed him on the downturn. But now with four more national polls […] Read more »
We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads
… We’ve been following a trend called “neuromarketing,” which uses brain-tracking technologies to test how people respond to ads. Adoption of this relatively new technology has grown over the last couple of years and is used by major brands, agencies, and entertainment studios. So in November, we asked a neuromarketing […] Read more »
Iowa: A week before the caucuses, Joe Biden leads a race that remains unsettled
One week before the opening Iowa caucuses, former vice president Joe Biden has pulled into the lead of a fluid Democratic field, a new Suffolk University/USA TODAY Network Poll of the state finds. In the survey, taken Thursday through Sunday, Biden was backed by 25% of likely Democratic caucus-goers, ahead […] Read more »
‘Sometimes going negative is a necessary evil’
Nate Silver explores whether or not going negative in the primary hurts presidential candidates. This Week, ABC News Read more »