The changing face of the American electorate is etched all over the map of California. The Golden State may no longer be a partisan battleground, but it continues to be a reliable bellwether for the evolving national political landscape. [cont.] Sherry Bebitch Jeffe, USC, & Douglas Jeffe (Reuters) Read more »
The GOP’s Problem With Young Voters Is Only Getting Worse
While Mitt Romney missed benchmarks with many disparate demographic groups on Election Day, the Republican Party might be said to have a single, overriding challenge moving forward: to adjust to generational change. Over the last decade, a wave of new, diverse, and socially moderate voters has reshaped the electorate, allowing […] Read more »
Can unions save the white working-class vote for Democrats?
Voters in union households provided a big boost to President Obama in Ohio and Wisconsin, where key battles over public sector unions have been waged. Their strong support helped him staunch big losses elsewhere among white working-class voters. White voters without college degrees made up nearly half of the total […] Read more »
In Wyoming, Conservatives Feeling Left Behind
By now, voters here are over the initial shock. The ranchers, businessmen and farmers across this deep-red state who knew, just knew that Americans would never re-elect a liberal tax-and-spender president have grudgingly accepted the reality that voters did just that. But since the election, a blanket of baffled worry […] Read more »
Social and Anti-Social Media
… Republicans may lament that this is not their father’s country but more to the point this is not their father’s marketing either. Irreversible change in the country’s demography collided with irresistible change in the consumption of media. While older white males get their information from television the people who […] Read more »
RNC report suggests other reasons why Romney lost
While Mitt Romney has attributed his defeat, in part, to “gifts” President Obama was able to shower on key constituencies, a Republican National Committee report on the election points to other reasons — like changing demographics, Hurricane Sandy, George W. Bush, and the failure to win over the middle class. […] Read more »