Focus Groups and the Culture of Consultation

Every day, all across America, small groups of strangers gather in nondescript rooms. Under the guidance of professional moderators, these strangers “focus” their feelings on paper plates, vodka advertisements, movie endings, and political sound bites. Microphones in the room record everything said for future review. … In her fascinating new […] Read more »

Impact of Tax Cuts Viewed Mostly Through Partisan Lens

As the most sweeping federal tax overhaul in decades progresses through the legislative process, most Americans think the cuts would not help their family’s financial situation (57%) or the U.S. economy (53%). As is the case with overall approval of the bill, partisanship is the biggest driver of opinion — […] Read more »