Four reasons it’s hard to campaign your way to the presidency

The narrative after the 2012 campaign was that President Obama’s victory was due to his superior campaign — better messaging, better technology, better organizing, better everything. But this narrative had a circular logic to it: Obama won because of his superior campaign, and we know that his campaign was superior […] Read more »

In Political Campaigns, Do You Get What You Pay For?

Mark Hanna, the Republican Party political boss, famously declared at the outset of the McKinley-Bryan campaign of 1896: “There are two things that are important in politics. The first is money, and I can’t remember the second.” In the wake of the 2002 McCain-Feingold campaign finance reform act and the […] Read more »