The strategist Karl Rove and his allies last week announced the formation of Conservative Victory Project, a new “super PAC” designed to lend support to what they see as more electable candidates in Republican Senate primaries. … But conservative groups and activists have reacted very harshly to the announcement, while […] Read more »
Election 2012: The Money. The Truth. The Story.
Marty Kaplan, of the USC Annenberg School, discusses the ramifications of the 2012 presidential election. Read more »
The Science Behind Those Obama Campaign E-Mails
One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. … But they worked. Most of the $690 million Obama raised online came from fundraising e-mails. … The appeals were the product of rigorous experimentation by […] Read more »
Inside the Secret World of the Data Crunchers Who Helped Obama Win
… On Nov. 4, a group of senior campaign advisers agreed to describe their cutting-edge efforts with TIME on the condition that they not be named and that the information not be published until after the winner was declared. What they revealed as they pulled back the curtain was a […] Read more »
A Campaign Map, Morphed By Money
Campaign reporters spend a lot of time pointing at color-coded electoral maps like the one below, showing which states voted for Republican John McCain (in red) and Democrat Barack Obama (in blue) in 2008. But these maps lie — visually speaking. [cont.] Adam Cole, NPR Read more »
Dark Money Rises
Spending by outside groups is nothing new in American politics. … But in the past two years, American politics has been transformed by a surge in spending. One fact tells the story: Explicit political-ad spending by outside groups in 2012 is on track to double the combined total spent by […] Read more »