Bernie Sanders has moved to the lead in New Hampshire in a poll that shows a dramatic shake-up in the race, a new Franklin Pierce, Boston Herald, NBC 10 poll shows. Sanders has taken the lead in the poll of “likely” New Hampshire voters with 29% followed by Joe Biden […] Read more »
Biden’s Iowa Problem: Our Poll Suggests His Voters Aren’t the Caucusing Type
With one week to go until the Iowa caucuses, Joe Biden finds himself in a seemingly unimaginable position: needing to mobilize older voters who are usually the most consistent voters. This helps explain why recent polls diverge so much on Mr. Biden’s standing in Iowa. CONT. Nate Cohn, New York […] Read more »
Economic prosperity boosts Trump in election poll, counterweight to his unpopularity
Economic prosperity is boosting Donald Trump’s political prospects, helping the relatively unpopular president to a competitive position against his potential Democratic opponents in the fall election, the latest ABC News/Washington Post poll finds. Key to Trump’s opportunity is a rise in economic confidence. One year before he took office, 63% […] Read more »
Election Update: Sanders Is On The Upswing
Up until this point, we’ve been pretty hesitant to read too much into any one of the post-debate polls — largely because for each poll that showed Sen. Bernie Sanders on the upswing, there was another poll that showed him on the downturn. But now with four more national polls […] Read more »
We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads
… We’ve been following a trend called “neuromarketing,” which uses brain-tracking technologies to test how people respond to ads. Adoption of this relatively new technology has grown over the last couple of years and is used by major brands, agencies, and entertainment studios. So in November, we asked a neuromarketing […] Read more »
Iowa: A week before the caucuses, Joe Biden leads a race that remains unsettled
One week before the opening Iowa caucuses, former vice president Joe Biden has pulled into the lead of a fluid Democratic field, a new Suffolk University/USA TODAY Network Poll of the state finds. In the survey, taken Thursday through Sunday, Biden was backed by 25% of likely Democratic caucus-goers, ahead […] Read more »