Getting rid of microtargeting in political advertising is a terrible idea

Jack Dorsey, chief executive of Twitter, unleashed a frenzy of commentary when he went Pontius Pilate and effectively washed his hands of the false advertising problem online by announcing his platform would no longer take political ads. But perhaps the most alarming reaction came from Federal Election Commission Chair Ellen […] Read more »

Americans and Privacy: Concerned, Confused and Feeling Lack of Control Over Their Personal Information

A majority of Americans believe their online and offline activities are being tracked and monitored by companies and the government with some regularity. It is such a common condition of modern life that roughly six-in-ten U.S. adults say they do not think it is possible to go through daily life […] Read more »

They Know What You Watched Last Night

A spate of streaming services are on their way from major tech and entertainment companies, promising viewers a trove of binge-worthy new shows and movies. There’s something for advertisers, too: your personal data. Recent deals involving the media conglomerate AT&T, the streaming device seller Roku, the advertising giant Publicis and […] Read more »

Trump Is Winning the Online War

For all his negative poll numbers and impeachment-related liabilities, President Trump has a decisive advantage on one key election battleground: the digital campaign. Under the management of Brad Parscale, the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques. … Trump’s operatives have […] Read more »