Veteran Dem pollster Stan Greenberg has long taken the lead in advocating that embattled Dems hew to a “keep and fix” strategy in response to GOP attacks on Obamacare. In an interview with me this morning, he said he saw nothing in the results out of Florida’s 13th district — […] Read more »
Microsofties Ponder Fate of Mark Penn in the New Nadella Regime
Of all the many executives on the “Senior Leadership Team,” called SLT for short at Microsoft, it’s pretty clear in talking to top execs that there is none that engenders more talk than Mark Penn. He currently reports directly to the CEO as EVP of Advertising and Strategy — having been […] Read more »
Koch brothers’ ads shameful
Having a right is not the same thing as being in the right. In some instances, we have the right to behave immorally. For example, the First Amendment gives some people, in some circumstances, the right to lie. Let’s set aside for a moment whether the billionaire Koch brothers have […] Read more »
‘Puppy Love’ Warms Hearts; Diversity Draws Mixed Response
The annual flood of data after the Super Bowl indicates that the commercials during the game that did best among consumers on television, online and in social media were feel-good spots meant to be uplifting, inspirational, nostalgic or patriotic. … Still, polls and surveys suggest, there was sharp divergence over […] Read more »
Republican Pollster Teams With Madison Avenue Agencies
A familiar name in politics — Frank Luntz, the Republican media strategist, consultant and pollster — is joining forces with Madison Avenue. His company, Luntz Global, which works for corporate clients as well as candidates, is being acquired. Mr. Luntz is selling a majority stake in Luntz Global, based in […] Read more »
Listen to Pandora, and It Listens Back
Pandora, the Internet radio service, is plying a new tune. After years of customizing playlists to individual listeners by analyzing components of the songs they like, then playing them tracks with similar traits, the company has started data-mining users’ musical tastes for clues about the kinds of ads most likely […] Read more »