The 2022 Ad Wars

Key Points• To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September.• Abortion dominates Democratic messaging, while Republicans are much less likely to mention it. Crime has become a huge focus for Republicans, […] Read more »

Name-calling in politics grabs headlines, but voters don’t like it – and it could backfire in the 2022 midterm elections

A voter and her child cast a ballot during the midterm primary elections in Virginia in June 2022. Alex Wong/Getty Images Beth L. Fossen, Indiana University Spending on political advertising is setting records in the midterm elections. But evidence shows that negative messages might discourage voters from casting ballots altogether. […] Read more »

‘They’re getting killed among women’: Skeptical female voters stand in way of GOP Senate

Republicans this election cycle thought they had finally achieved a breakthrough with suburban women after years of losing support. Now, as the primary season has all but ended, the GOP is back where it once was: Appealing directly to skeptical female voters, the women whose support will make or break […] Read more »