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Joe Biden’s scorching ad against Pete Buttigieg serves a purpose

In some ways, it feels like the Democrats’ nomination battle started in earnest on Saturday with the release of a scorching ad from former Vice President Joe Biden mocking former Mayor Pete Buttigieg’s experience as someone whose highest office involved running a “small” town. … The attack ad signals a […] Read more »

Bloomberg is trying to buy the Democratic nomination. It may not be for sale.

Mike Bloomberg has a simple, if deeply unusual, plan to become president. Rather than trying to gain traction in Iowa, New Hampshire, Nevada and South Carolina, before feasting on delegate-rich contests on Super Tuesday and beyond, Bloomberg is skipping the first step of that process in favor of spending a […] Read more »

Trump’s Digital Advantage Is Freaking Out Democratic Strategists

… If you attend an evangelical or a Catholic Church, a women’s rights march or a political rally of any kind, especially in a seriously contested state, the odds are that your cellphone ID number, home address, partisan affiliation and the identifying information of the people around you will be […] Read more »

We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads

… We’ve been following a trend called “neuromarketing,” which uses brain-tracking technologies to test how people respond to ads. Adoption of this relatively new technology has grown over the last couple of years and is used by major brands, agencies, and entertainment studios. So in November, we asked a neuromarketing […] Read more »

With Impeachment in the News, Ads Are Staying Away From Politics

… With impeachment in the news and the 2020 campaign sparking nasty hashtags on social media, it has become routine for companies to reject pitches for ads that even touch on politics. They have also asked that their ads be placed far from candidates’ campaign spots. “It’s like McCarthyism — […] Read more »