What do undecided voters want from presidential candidates, anyway? … In a polarized election year, the dwindling ranks of undecided voters have become objects of wonderment and even ridicule. Polls report that only about 6% of the nation’s likely voters are still on the fence; another 12% or so have tentatively […] Read more »
Yellow May Be the New Blue: What Voters Think of the ‘Big Bird’ Ad
The Obama campaign released an ad this week that used Big Bird to attack Mitt Romney. … We showed the ad to a representative sample of 600 Americans right after it hit the airwaves. … Yellow may now be the new blue. That is, the ad appears to have generated […] Read more »
Why most polls done in Nevada are garbage
A few words about all of these polls on the presidential race in Nevada: Don’t believe them. Sound familiar? Yes, I was telling you the same thing two years ago when every poll (almost) showed Sharron Angle would be the next U.S. senator from Nevada. That didn’t happen, and all […] Read more »
Biden, Ryan Face the ‘Saturday Night Live’ Test
Romney campaign pollster Neil Newhouse talks to Gerald F. Seib, of the Wall Street Journal, about the vice-presidential debate and the state of the race. Read more »
Five myths about political polls
When Mitt Romney was trailing in public polls before the first presidential debate — particularly in swing states — his campaign manager was dismissive, contending that, according to his camp’s superior internal data, the race was “inside the margin of error.” After the debate, when Romney grabbed the advantage in […] Read more »
Are women jumping off the Obama train?
A Pew poll out earlier this week that caused Democrats nine kinds of heartburn included the startling suggestion that women were hopping off the Obama train faster than you could say “woman’s right to choose.” [cont.] Melinda Henneberger, Washington Post Read more »