How AI will transform the 2024 elections

Recent news that the Republican National Committee (RNC) has used an AI-generated video to criticize Joe Biden shows how likely AI is to transform our upcoming elections. Advances in digital technology provide new and faster tools for political messaging and could have a profound impact on how voters, politicians, and reporters see the candidates and the campaign. We are no longer talking about photoshopping small tweaks to how a person looks or putting someone’s head on another individual’s body, but rather moving to an era where wholesale digital creation and dissemination are going to take place. Through templates that are easy and inexpensive to use, we are going to face a Wild West of campaign claims and counter-claims, with limited ability to distinguish fake from real material and uncertainty regarding how these appeals will affect the election. CONTINUED

Darrell M. West, Brookings Institution


The OPINION TODAY email newsletter is a concise daily rundown of significant new poll results and insightful analysis. It’s FREE. Sign up here: opiniontoday.substack

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.