Betting on sports betting growth

The Super Bowl is just over a week away, where the Philadelphia Eagles will face the Kansas City Chiefs in what is usually the biggest night in football every year. The Super Bowl is also one of the biggest money-making nights of the year for sports – between TV ads, beers bought, and bets placed, the Super Bowl generates a ton of money.

Sports betting, in particular, has taken off in recent years. The industry has grown following the 2018 Supreme Court decision that opened the way for states to legalize betting. Since that decision, as more and more states adopted legalized sports gambling, each Super Bowl has beat the next on bets placed and revenue generated. CONTINUED

Clifford Young, Sarah Feldman & Bernard Mendez, Ipsos


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