Sports gambling growth driven by small group of highly engaged sports fans

In the past few years, legal sports betting has exploded as an industry in certain states. Now, a new Ipsos poll finds that the industry’s growth is on the back of a very small group of Americans. Fewer than one in ten report placing official bets in the past year. This group is very engaged with the sporting world and also significantly more likely than the American public to favor legalizing sports betting. CONTINUED

Ipsos


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