The gory details about how modern polling really works

This week, I reported a story for The Economist that uncovered some very troubling details about pre-election polls being published by Center Street PAC, a new and self-described “non-partisan” super PAC that has pledged support for Democrats in key Senate contests. …

The upshot to this narrow story about Center Street is that they have made some questionable methodological decisions that conveniently push almost all of their numbers in the Democratic direction. One explanation is that they do not know any better; Their pollster is the head of an investment firm and has never done this type of work before. Another runs deeper. CONTINUED

G. Elliott Morris, Democracy by the Numbers


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