Key Points
• To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September.
• Abortion dominates Democratic messaging, while Republicans are much less likely to mention it. Crime has become a huge focus for Republicans, with Democrats trying to inoculate themselves by featuring law enforcement officers in their ads.
• Joe Biden and Nancy Pelosi are frequently cited in Republican attack ads, but other politicians make cameos in ads not directly related to their states/districts. CONTINUED
Kyle Kondik, Sabato’s Crystal Ball
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