Why Abortion Has Become a Centerpiece of Democratic TV Ads in 2022

… All across America, Democrats are using abortion as a powerful cudgel in their 2022 television campaigns, paying for an onslaught of ads in House, Senate and governor’s races that show how swiftly abortion politics have shifted since the Supreme Court overturned Roe v. Wade in late June.

With national protections for abortion rights suddenly gone and bans going into effect in many states, senior White House officials and top Democratic strategists believe the issue has radically reshaped the 2022 landscape in their favor. They say it has not only reawakened the party’s progressive base, but also provided a wedge issue that could wrest away independent voters and even some Republican women who believe abortion opponents have overreached. …

“Rarely has an issue been handed on a silver platter to Democrats that is so clear-cut,” said Anna Greenberg, a Democratic pollster working with multiple 2022 campaigns. “It took an election that was going to be mostly about inflation and immigration and made it also about abortion.” CONTINUED

Shane Goldmacher & Katie Glueck, New York Times


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