Selling the Bipartisan Infrastructure Deal to American Voters

The bipartisan infrastructure deal (BIF) was a historic achievement that few thought possible. But since its passage in November, the law has done little to move voter opinion in Democrats’ favor.

To find out why and what to do, Third Way and Impact Research conducted a survey of 2000 likely 2022 voters to investigate voter opinion on the BIF and its messaging. The results point to one fixable imperative and several simple but important messaging tips for Democrats when it comes to talking about the law. This memo lays out ways to maximize the electoral impact of the BIF for members in swing districts, and for the Biden administration as it looks to trumpet its accomplishments in 2024. CONTINUED

Aliza Astrow & Jim Kessler, Third Way


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