Congratulations to John Fetterman on winning the Democratic nomination in Pennsylvania. And kudos to you for being declared authentic. Being authentic has long been a positive description in politics and is increasingly rare. …
I have long believed that voters seeing individual candidate personality is critical to the candidate winning. Voters seem pretty good at getting a read on what candidates are about personally. In focus groups, I have asked questions of women particularly, what a male candidate would be like on a first date, whether, as a neighbor, they would look after your house when you are gone, and other questions to get at what the “guy” is like. …
Not all candidates have visible tattoos, dislike suits and wear shorts and hoodies like Fetterman. He does provide more to work with than most. But every candidate has some attitudes that don’t fit the mold, or some aspects of their thinking that are original, or a real story about how they became interested in politics, or about how they are a good neighbor (told better by the neighbor, I suspect). CONTINUED
Diane Feldman, View from the Pearl
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