Another year, another delayed Opening Day. Instead of the pandemic causing disruptions, stalled contract negotiations pushed the MLB Opening Day back this year.
Contracts aside, taking a wide view, the last two years have sprung new changes for America’s past time. Thanks to the lockout, digital media adoption, and, of course, the pandemic, baseball and sports (more generally) look and feel different.
We examine the trends shaping how people follow their favorite sports. Also, how younger adults, in particular, are beginning to seem a lot different than everyone else when it comes to sports fandom. CONTINUED
Clifford Young, Sarah Feldman & Catherine Morris, Ipsos
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