Ron DeSantis follows the Trump playbook ahead of 2024

… If we’ve learned anything from the last two presidential cycles, it’s that free media is worth a lot in presidential primaries. Trump got a historic amount of free media attention in 2016, and now-President Joe Biden led the pack for free media on the Democratic side during the 2020 primary season.

DeSantis seems like he’s the next major “free media” beneficiary. One of the few non-Ukraine news stories to break through in the last few weeks was the outcry over the new Florida legislation that critics have dubbed “Don’t Say Gay.” CONTINUED

Harry Enten, CNN


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