In 2021, Jacobin, a New York-based socialist magazine with a print circulation of 75,000 and an online audience of three million a month, collaborated with YouGov to survey working-class voting behavior in the United States. The work was done in conjunction with the newly formed Center for WorkingClass Politics. …
Our experimental study, the first of its kind, offers a new and powerful perspective on working-class political views. In collaboration with the public opinion firm YouGov, we designed a survey to test how working-class voters respond to head-to-head electoral matchups. By asking voters to choose directly between thousands of hypothetical candidates — rather than isolated policies or slogans — we can develop a richer, more realistic portrait of voter attitudes than conventional polls can provide. And by presenting this survey to a representative group of 2,000 working-class voters in five key swing states — a much larger sample of this demographic than appears in most polls — we are able to focus on these voters in much greater depth. The key takeaways of our survey, listed briefly below and discussed in greater detail in the full report, can inform future progressive campaigns. CONTINUED — pdf
Jacobin, YouGov & the Center for Working-Class Politics
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