Mimi Levin Lieber, a pioneer in the use of focus groups to shape product development and marketing at some of the country’s largest companies, and later a stalwart advocate for early childhood literacy in New York, died on Oct. 16 at Mount Sinai West hospital in Manhattan. She was 93. …
Mrs. Lieber was one of several social scientists, many of them women, who in the 1950s and ’60s took research coming out of institutions like the University of Chicago and Columbia University and applied it to marketing and advertising. … Mrs. Lieber’s particular specialty, first at a Chicago advertising agency and later on her own, was the focus group — now a staple in the business world, but a novel approach at the time. CONTINUED
Clay Risen, New York Times
See also: Focus Group Research in American Politics
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