Overcoming indifference: what attitudes towards news tell us about building trust

In recent decades, trust in news has declined in many parts of the world (Fletcher 2020). While the coronavirus crisis has reminded some of the value of independent journalism, boosting trust in some places (Newman et al. 2021), many continue to regard news with considerable scepticism. …

In this report, part of a larger RISJ project focused on trust, we use original survey data from four countries – Brazil, India, the UK, and the US – to develop a more detailed understanding of how different segments of the public hold varying degrees of trust in news. We do so in order to help those interested in building trust in news better understand the people they are trying to reach. CONTINUED

Reuters Institute for the Study of Journalism


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