The polling industry has taken its shots following the 2016 and 2020 election when former President Donald Trump was underestimated.
It’s not surprising. Polling can help shape a narrative about where the country is and where it is going. When polling is wrong, people can be misled and the stories being told about the electorate may have been flat out incorrect.
But therein lies why it is so important that we have good polling: it’s one of the few ways we know whether anecdotes people hear are a true representation of the public at large. It shapes not just election coverage, but also strategies for dealing with areas such as getting more people vaccinated against Covid-19. CONTINUED
Harry Enten, CNN
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