Republicans Must Protect Their Brand Ahead of 2022

… Republican leaders and other elected officials in Washington and in many state capitals are projecting great confidence that this election will be a referendum on the incumbent president, rather than on their own actions. Granted, that is the norm, but it doesn’t seem as if many in the Republican Party are concerned about how their brand looks to anyone beyond their most loyal customers. …

Our elections have now become mostly base-oriented, with people voting straight party tickets, but in really close races, those “pure independents” who do not lean toward either party, though few in number, can be decisive. CONTINUED

Charlie Cook

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