In February, M&RR, a marketing research firm, released the results of a “nationwide survey” that found PBS to be “America’s most trusted institution.” …
In order to understand the issue of trust, to see how PBS can capitalize on this level of trust to expand viewership, and to ponder the potential role of PBS in building trust among Americans towards their public institutions, we surveyed PBS viewers to see how their trust in the network compared with their trust in other legacy news sources and social media platforms. With funding and support from the Tow Center for Digital Journalism at Columbia University, we conducted an audience survey of PBS viewers over the course of two weeks in January 2021. CONTINUED
Christopher Ali, Hilde Van den Bulck & Bo Lee, Columbia Journalism Review
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