The Big Question: How Do You Make Polls More Accurate?

Frank Wilkinson: You’ve conducted the famed Iowa Poll, published by the Des Moines Register and rated A+ by FiveThirtyEight, since the 1990s. It’s an Iowa institution. … I actually received an email this week from someone whom I respect a great deal that included the phrase, “polling is broken.” Is that correct?

Ann Selzer: Paraphrasing Shakespeare, “First thing we do, let’s kill all the pollsters.” There are polling practices that don’t work. But there are polling practices, obviously, that do work. CONTINUED

Francis Wilkinson, Bloomberg Opinion

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