… Trump’s 2020 campaign and, indeed, his entire presidency has been about rallying the Republican base. Thanks to Trump’s messaging, the percentage of voters who see him as conservative has jumped during his presidency compared to where it was during the 2016 campaign.
The problem for Trump is that in his efforts to appease the base, he has lost his ability to appeal to those outside of it. If Trump ends up losing, it’ll be because his gains with the Republican base have not been offset by his losses among other voters. CONT.
Harry Enten, CNN