On Wednesday night I remotely conducted two focus groups, one in North Carolina and one in Arizona.
The demographics of the groups were the same. Both consisted of 2016 Trump voters. Both were composed of six white, college-educated women (those prized suburban women you hear so much about). And both were made up of voters who rated the president as doing a “very bad job.”
These women are what political operatives often call “soft Trump voters.” Yes, they voted for Trump in 2016, but due to their dissatisfaction with the president’s performance, they are potentially gettable for Joe Biden in 2020.
Trump won a narrow plurality of white women in 2016, but this group has been moving away from him ever since. Over the next two months approximately seven gazillion dollars will be spent trying to win their votes.
Here are my top-line takeaways from the conversations. CONT.
Sarah Longwell, The Bulwark