Concentrate on a few clear goals. Assume voters know less about your candidate than you think they do. Biography trumps policy, but the gold standard is marrying the two. Personal glimpses are more valuable than political testimonials. And always look forward.
Those were the central guideposts for a successful national political convention most often cited by strategists from both parties I spoke with over the past week who have been involved in planning one.
For the 77-year-old Joe Biden, who is claiming his party’s presidential nomination fully 50 years after he was first elected to office, these experts say those rules condense to one overriding imperative for the Democratic convention that began Monday night: Demonstrate that he’s relevant to the challenges of life in America today. CONT.
Ronald Brownstein, CNN